Dissociative Identity Disorder Essay -- essays research papers

Dissociative Identity Disorder, as characterized by the Diagnostic and Statistical Manual of Mental Disorders, fourth Edition (DSM-IV-TR), is â€Å"characterized by the nearness of at least two particular characters or character expresses that intermittently assume responsibility for the individual’s conduct joined by a failure to review significant individual data that is too broad to even think about being clarified by customary absent mindedness. It is a turmoil portrayed by character discontinuity as opposed to an expansion of discrete personalities.† To qualify as dissociative character issue, otherwise called D.I.D., at any rate two characters should routinely assume substitute responsibility for the person's conduct, and there must be lost memory that goes past ordinary neglect. This memory misfortune is frequently alluded to as losing time. These side effects must happen freely of substance misuse or a general ailment. â€Å"Dissociative character issue is an uncommon finding, in spite of the fact that individuals right now with a determination of psychosis may in truth be encountering what is related with the confusion. In light of the uncommonness of the determination, there is a lot of misconception and numbness among individuals and psychological well-being experts. Unique consideration is given to the truth of adapting to the challenges that dissociative personality issue creates.† D.I.D. has been confused regularly with schizophrenia (likewise called dementia praecox). All things considered, from the principal sign to the finding. D.I.D. patients are frequently terrified by their dissociative encounters and may go to crisis rooms or centers since they dread they are ... ... a subordinate to psychotherapy and additionally medicine. These incorporate hydrotherapy, natural medication, remedial back rub, and yoga. Reflection is typically debilitated until the patient's character has been reintegrated. Treatment of D.I.D. is mind boggling. Patients are frequently rewarded under an assortment of other mental analyses for quite a while before being re-determined to have D.I.D. Numerous patients are misdiagnosed as discouraged on the grounds that their essential character is curbed and pulled back. The standpoint for individuals with D.I.D. is normally awesome, on the off chance that they stay with the treatment that works for them. A few advisors accept that the anticipation for recuperation is fantastic for kids and useful for most grown-ups. Despite the fact that treatment takes years, it is regularly eventually viable. When in doubt, the previous the patient is analyzed and appropriately rewarded, the better the odds for development.

How Write What You Know Helps You Find a Target Market

How Write What You Know Helps You Find a Target Market How Compose What You Know Helps You Find a Target Market At the point when she was 26, Fiona MacBain moved to Tunisia andâ ran a watersports base close to Sousse with her nearby spouse (progressively about that at fionamacbain.com). She came back to the UK with her half year old little girl in 1999 and in the long run settled in Inverness, where she lives with her better half and youngsters. In this article, she talks aboutâ turning her diary into fiction and how compose what you know can be a deals toolâ when showcasing your book.When I was twenty-nine I composed a journal. It was about the occasions that prompted me coming back to the UK a poverty stricken single parent subsequent to going through two years running a watersports base on a sea shore in Tunisia.I sent it to operators and albeit a couple indicated beginning enthusiasm, nothing happened to it; they didn't think there was an adequate market for the book or enough mainstream enthusiasm for Tunisia. It was my first taste of abstract specialist rejection.The other Facebook advertisement was focused at ladies over the UK with an enthusiasm for Tunisia. The outcomes were exceptional; I was bewildered at how Facebook figured out how to follow individuals so explicitly. I was immersed with remarks and messages from ladies who, similar to me, had been hitched to Tunisian accomplices, and numerous other customary occasion creators with an adoration for the nation. A few people remarked that they had been attracted to the book in view of their encounters of Tunisia - and in this regard, having a blog which secured my very own encounters of the nation was useful. It gave perusers an understanding into my life, which produced an individual association and included enthusiasm for my book. It additionally empowered to me to sell my novel on the rear of articles that chronicled my life in Tunisia.The significance of associating with perusers as a non mainstream authorA expression of alert is that dealing with the promotions was tedious. I answered to each remark, each message,  and dealing with the advertisements turned into an all day work for the two months they ran. My telephone was for all time a couple of crawls from my face; I was strolling into light posts, consuming supper, and disregarding my kids as I answered and visited with perusers. I additionally didn’t do a smidgen of composing during that period.Still, the supported Facebook posts feature one of the points of interest for a non mainstream writer: with the assistance of explicit focusing via web-based networking media you can associate with perusers who have a particular intrigue that your book meets - books that individuals wouldn’t normally find in a bookshop. Through Facebook, specialty markets are legitimately accessible and numerous perusers appear to appreciate the individual contact with the writer that online networking can provide.Writing fiction dependent on the old â€Å"write what you know† proverb has been an effective and agreeable experi ence. My time living in Tunisia gave me direct information with which to make setting, places, and characters such that was interesting and real. A large portion of the exploration for my novel originated from trips through a world of fond memories - and utilizing Facebook, I figured out how to discover a large group of perusers who appeared to appreciate take that trip with me.Fiona will do a perusing of Little girl, Disappeared on February third at Waterstones, Covent Garden as a component of their Novel London: An Evening of Contemporary Fiction Event! More data here.Daughter, Disappeared is accessible on Amazon in soft cover and on Amazon Kindle!Have you experienced an encounter that made you particularly qualified to compose a book? Have you experienced the way toward transforming a diary into a work of fiction? Offer any musings or inquiries for Fiona in the remarks underneath!

[Guest Post] Good Morning or Good Night

[Guest Post] Good Morning or Good Night Hello! I’m Theo, one of CJ’s unfortunate friends from our dorm (I’m kidding, mostly). Let’s answer the top five questions people ask me when I introduce myself: Name? Theo. Year? First-Year/Frosh/The Young One/Probably Younger Than You. 01 An interesting thing pointed out to me earlier this week is how obsessed the US is with capitalizing things. In official signage, everything is capitalized: Red Line, Transportation Security Administration, Stata Center, et cetera. This is not true of most countries â€" in Canada, or the UK, or France, the signs you see would read: Red line, Transportation security administration, Stata center, et cetera. Maybe this is why internet culture in the US cares so much about random Emphasis with capitalization. 02 cj: i asked theo if he was younger than most of the admissions blog readers. to which he replied that he was younger than most people who asked him this question, who were other mit students. he didn’t actually answer whether he thought he was younger than most mit applicants. 03 cj: i will also not allow theo to have a stronger annotation game than me :( Course? 14 and 18. (In which I usually proceed to say that 14 is Economics for all the Course 6s.04 cj: course 6 is electrical engineering and computer science, course 18 is mathematics. almost all mit students would know what these course numbers are since they’re like, two out of the top three declared courses ) Dorm? EC.05 cj: east campus ???? Wow, this one actually depends on time/situation, but it’s usually along the lines of what classes are you in? Mine are 21M.734, 21G.501, 14.73, and 18.022.06 21M.734 = Lighting Design; 21G.501 = Japanese 1; 14.73 = The Economics of World Poverty; 18.022 = Multivariable Calculus, a GIR. (One of the professors for 14.73 is Esther Duflo, the Economics Nobel Prize winner this year. It’s my least favorite class but it has my favorite content.) People usually can only tell what 18.022 is, and is 14.73… Economics? Still? I hope so. I also have an advising seminar, 21M.A16.07 cj: a first-year advising seminar is a class that some first-years take. if you take an advising seminar, whoever teaches your seminar is also your adviser for the first year. 21m.a16 is beyond independent filmmaking. Honestly, I’d rather talk about something other than the standard Five Questions though. Can I interest you in games such as AI: The Somnium Files,08 cj: i learned the correct pronunciation of ai in this title isn’t spelled out like ay eye, but like the word eye which are simultaneously cheap jokes and incredibly well-thought storylines? My floor played it until 4:30 in the morning on Saturday, before I started one of my many assignments due this week. Would you like to play Tractor? I learned it recently, but it is probably the game I have spent the most time playing09 cj: can confirm, people play too much tractor on our floor since coming to MIT. A game is incredibly long â€" I have only played the game to completion once, when I stayed up until the sun rose and went to dinner at 10 am with two of my close friends, before sleeping for five hours.   Would you like to play Mahjong? The games don’t take quite as long, but we still play for seven hours at once a lot of the time. The Mahjong club meets 7 pm on Saturdays, and I often wake up, grab breakfast and head over to play. It is lots of fun. Or maybe I can talk about how serene East Campus is at seven in the morning, watching the sun rise, when I have class in four hours, while counting the minutes of sleep I could have gotten over and over again. The early risers are still indoors, and most nocturnal people are hiding in their rooms as the sun begins its brief appearance for the day. Or I can talk to you about Good Morning vs. Good Night, in the awkward time between midnight and sunrise where no one can really make up their mind. People on my floor, and at MIT in general, never know whether to say good morning or good night, even though they often stay up until 4 am.10 cj: well, not really, it’s actually quite rare To me, you should say good night â€" you are going to sleep after all. “Good night” is to “goodbye” as “good morning” is to “hello”. But also, I go to sleep at 8 am just as often as 1 am, or 7 pm. So maybe I’m not the expert. 11 We also just argue about whether you can always say good morning, or always say good night, whatever the time is. We debate a lot of topics on my floor. It’s one of my favorite traits about my floor. We currently have a softness scale, ranking floor and floor-related people from Soft to Not Soft, that people debated a lot on. CJ thinks I am Not Soft (9/10), and some other friends think I am Soft (3/10). I have constantly struggled with sleep â€" my sleep cycles aren’t a constant 24-hour cycle, but fluctuate from 16 hours to 36 hours. I sleep through almost the entirety of the Wednesday before Thanksgiving, except when I made lumpia with CJ. But often, I get an average of four non-consecutive hours of sleep a night for a couple of weeks before I have a day like last Wednesday.   I spend a lot of time with friends. It means I get to spend time with friends who tend to stay up late, and friends who wake up early, without feeling like I am sacrificing myself. I already won’t be sleeping, so I spend time with them. Lots of people say choose two: school, friends, sleep. But I didn’t get to choose; my body chose for me. I’ve run through the different solutions for sleep: magnesium and melatonin, reducing stress, no screens an hour before bed, listening to calming music or stories. Dark rooms without any light. Changing where I sleep. None of these really help me get to sleep. My body doesn’t like being told what to do (it probably inherited the stubbornness of my badass grandmother, but that’s a different story, a different time). The most I can do is get better quality sleep, and it requires a lot of effort. I don’t get the sleep everyone talks about. But I am not constantly tired either â€" it’s not a perpetual state of sleep deprivation. I can talk your ear off about the trade-offs between ethics and information in the poverty studies Esther Duflo conducted to get the Nobel Prize. I sometime spend a half an hour at 4:30 am working out because I have the motivation to move, and keep moving, as if I’m physically incapable of stopping. I walk across campus to Next House, sometimes just to grab dinner and work for a couple hours in the dining hall because I want a new space to work. And I do get to see MIT, at 7 am, in its glory of quiet energy, just waiting to burst out in some new discovery. The MIT that often hides behind the anxiety of pset deadlines, infinite midterms, and keeping friends on top of that. And MIT at 7 am, before I say good night, is beautiful. An interesting thing pointed out to me earlier this week is how obsessed the US is with capitalizing things. In official signage, everything is capitalized: Red Line, Transportation Security Administration, Stata Center, et cetera. This is not true of most countries â€" in Canada, or the UK, or France, the signs you see would read: Red line, Transportation security administration, Stata center, et cetera. Maybe this is why internet culture in the US cares so much about random Emphasis with capitalization. back to text ? cj: i asked theo if he was younger than most of the admissions blog readers. to which he replied that he was younger than most people who asked him this question, who were other mit students. he didn’t actually answer whether he thought he was younger than most mit applicants. back to text ? cj: i will also not allow theo to have a stronger annotation game than me :( back to text ? cj: course 6 is electrical engineering and computer science, course 18 is mathematics. almost all mit students would know what these course numbers are since they’re like, two out of the top three declared courses back to text ? cj: east campus back to text ? 21M.734 = Lighting Design; 21G.501 = Japanese 1; 14.73 = The Economics of World Poverty; 18.022 = Multivariable Calculus, a GIR. (One of the professors for 14.73 is Esther Duflo, the Economics Nobel Prize winner this year. It’s my least favorite class but it has my favorite content.) back to text ? cj: a first-year advising seminar is a class that some first-years take. if you take an advising seminar, whoever teaches your seminar is also your adviser for the first year. 21m.a16 is beyond independent filmmaking. back to text ? cj: i learned the correct pronunciation of ai in this title isn’t spelled out like ay eye, but like the word eye back to text ? cj: can confirm, people play too much tractor on our floor back to text ? cj: well, not really, it’s actually quite rare back to text ? We also just argue about whether you can always say good morning, or always say good night, whatever the time is. We debate a lot of topics on my floor. It’s one of my favorite traits about my floor. We currently have a softness scale, ranking floor and floor-related people from Soft to Not Soft, that people debated a lot on. CJ thinks I am Not Soft (9/10), and some other friends think I am Soft (3/10). back to text ?

Bl Company Case Analysis - 700 Words

BL Companies will perform the requested services identified in Section 1.3 of the Request for Qualifications document and as further detailed below. GENERAL CONTRACT REQUIREMENTS AND SCOPE The anticipated consulting services provided by a selected consultant will include mechanical, electrical, and plumbing engineering design services. In addition to MEP practice teams, the ability to provide design services for fire suppression systems, fire alarms, energy conservation and LEED standards is greatly preferred. Selected consultants must have sufficient staff available to ensure that several simultaneous projects can be run successfully with task continuity, timely delivery of services and completion of all assigned tasks. Team must be†¦show more content†¦POTENTIAL SERVICES AND SCOPE As an on-call contract, the specific scope of a particular project will not be determined until the time the on-call task is assigned. Engineering tasks frequently involve the following: assessing existing HVAC, plumbing and electrical equipment, evaluating the energy efficiency of existing systems and equipment, developing facility assessment reports for the replacement of existing systems and equipment and other energy conservation strategies, providing technical support to address equipment failures and developing emergency corrective measures, and providing design services for equipment replacements, cost estimates, preparation of construction bid documents and construction administration. Tasks will likely fall into one of the following categories: engineering reports and studies, design, or construction support. Aspects of the services may overlap for any given assignment. The potential scope of each category is summarized below. Engineering Reports and Studies These services may include specific reports, analyses, investigations, and/or studies. Such reports may involve evaluations or studies of infrastructure conditions and performance, compliance, operations, feasibility of projects, cost estimates, economic comparisons, and/or life cycle analyses. Any report or study provided to the City must be comprehensive, complete, objective, and sufficiently detailed. They shouldShow MoreRelatedFinancial, Procedural, And Legal Constraints Regarding Medtronic s Compensation And Benefits Package880 Words   |  4 PagesThe case analysis will examine potential financial, procedural, and legal constraints regarding Medtronic’s compensation and benefits package. The potential recommendations to change the current benefits package of the company to address the needed changes to meet the needs of the employees. The proposed financial analysis will address the organizations fund to support each employee based on their needs. 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Case Study of Store24 (a) Managing Employee Retention Essay

Case Study of Store24 (A): Managing Employee Retention Summary: The top executives of a chain of convenience stores, Store24, are attempting to come up with ways to increase employee tenure at their stores. We need to determine the relationship of employee tenure to store profits before they commit to this. They collected profits, management and crew tenure, and site location factors of 75 stores. Based on the data, we recommend that Store24 researches ways to increase employee tenure, more specifically manager tenure. Holding store location factors constant, manager tenure has the greatest impact on profits of Store24 stores. Problem and Matching Objectives: In defining the problem, we need to determine whether employee drives†¦show more content†¦Furthermore, the F-test shows that the regression model 3 does explain a significant proportion of the variation in profit. Also, the T-test of the Model 3 regression shows that each individual variable in Model 3 regression is significant. It is obvious that there are linear relationships between profit and each variable. Model 3 regression | Coefficients | Standard Reeor | t State | P-value | Lower 95% | Upper 95% | intercept | 60731.364 | 59148.023 | 1.027 | 0.308 | -57430.394 | 178893.122 | MTenure | 842.267 | 131.019 | 6.429 | 0.000 | 580.526 | 1104.008 | CTenure | 1003.624 | 432.926 | 2.318 | 0.024 | 138.754 | 1868.493 | Pop | 3.477 | 1.524 | 2.282 | 0.026 | 0.433 | 6.520 | Comp | -26708.901 | 5681.001 | -4.701 | 0.000 | -38058.005 | -15359.797 | PedCount_2 | 73146.905

No Cheating Free Essays

When taking an exam it shows how much you have or have not improved during a semester. When people have worked so hard to and studied so hard on an exam they should get the grade that they deserve . So when someone else has the same answers as the on who have been doing what they need to do to the one who lacks in their work red lights should be going off. We will write a custom essay sample on No Cheating or any similar topic only for you Order Now When someone cheats off another that person should get disciplined. It would not be fair to keep those in school that cheat they would need to be expelled from college. Any student caught cheating on an exam or paper should be dismissed from the college. In today’s generation some students want to get better grades without doing any work. Better grades could possibly mean better jobs and eventually more money. Student these days are cheating more than ever and that’s because getting a good education is basically a matter of economic life or death. Even some students with straight A’s cheat because they do not have the time to do the work carefully. That’s right, some students are just plain lazy and rather than study and work hard, they find it easier to cheat. These types of students do not want to read the chapters required for a test or they do not feel like typing a ten-page paper. Lazy students do not want to take the time to study and actually learn. They would rather sail through college on somebody else’s dime. Another reason students cheat is because of the pressure to succeed. Transitioning from high school to college is hard. The workload is overwhelming and more difficult, and some students often feel helpless and are afraid they will not do well. In college, the pressure to do well is even higher than in high school. It’s even harder for the nontraditional students to start back school when not being in school for so long to get it How to cite No Cheating, Papers

Case Study on Brand Management of Lego Company

Question: Discuss about the Brand Management for Lego Company. Answer: Introduction: In 2014, Lego group emerged as the largest company in terms of revenue. Many strategies were used by the organization to develop its brand. It was the knudstorp strategy that helped the organization manage its growth and remain sustainable in the market (Andersen et al., 2013). The generic strategy used by the organization is differentiation strategy where the main aim of the organization is to create a valuable product that is different from its substitutes in terms of quality, features, creativity and after sale service. Creation of value for the customers was the top priority of the organization. The competitive strategy used by the organization was a by pass attack strategy. By pass strategy is a strategy where the organization does not directly attacks its competitors but attacks them indirectly. The Lego group of companies established its own retail stores and also started its online retailing and e-commerce. Consumer awareness Consumers are the most important part of an organization. The main target customers of Lego group companies are children of age three to fifteen years. This includes children from both middle and upper class. The customer market is segmented in four categories that is Preschool, pre teen, teenagers and adults. Pre school segment involves customers of age five and below where dolls, figures, and action figures are sold. The pre teen consists of customers aged 6-12 years where construction toys, video games, puzzles and activity games are sold. Teenagers are customer aged 13-18 years where the major concentration on selling sports, video games and outdoor games. Adults are customers that are above 18 years where the concentration is on selling video games and electronic toys (Savolainen, 2015). Consumer awareness is a method of promoting the products sold by the company. There are various promotion techniques that help in increasing the awareness and knowledge of consumers. Making the consumer aware of the product is essential as it helps in increasing the sale and creating a brand image among its customers. Consumer awareness is also the ethical code of conduct that an industry or a firm should follow. Identification of loyal customers of brand is essential for brand awareness and promotion. Creating a brand awareness helps in building a relationship of trust with its customers. This strategy will help the organization survive at time of tough competitions as the loyal customers are less likely to switch over their brand once that trust is build. The main factor used by Lego group is superior quality and creativity and design of the product (Antorini et al., 2012). Various methods and techniques can be used in increasing consumer awareness such as advertisements, television, journals, magazines, posting ads on social media networks such as facebook, posting banners and word of mouth. Promotion of products in world of competition is necessary to stand out in the crowd. It is the customers of Lego group that helped the firm reduce its operation cost and survive competition. Customer loyalty is the most important factor in creation of brand image. The logo of Lego groups attracts the customers from all over the world. Its positioning strategy is that the products can be made in anything possible (Hadida, 2013). Competitive positioning The competitors of Lego group of companies are Leapfrog, Automoblox, Vtech and Mecanno. The aim of the organization is to achieve competitive advantage in entertainment and toy brands and manufacturers industry. The brand loyalty of customers helps the organization achieve competitive advantage. The organization uses the strategy of by pass technique to fight with its competitors in the market (Andersen et al., 2013). The number of competitors is high in the market. Hence the consumers have large choice for consumption. It is essential for the organizations to develop such a brand that gives the customers a nice experience that urges them to stay focused in a particular brand. By pass strategy is a strategy where Lego group attacks the consumers in an indirect way. This includes differentiating the products provided by the company on the basis of superior quality, after sales service, creativity and design of the product and the brand image of the firm. To increase its sale and devel op a brand Lego group has established its own brand stores in various places worldwide. It has also involved in online retailing of products produced by the Lego group of companies. This has helped the company increase its revue and profit and sustain competition. Brand associations The company can use various techniques to promote its brand and increase consumer awareness. The tagline or the slogan of the company plays an important role and acts as a major factor for attracting customers. The tagline of Lego group reads as its what you make it and what is best is best. The concentration of the company is on developing products that are of superior quality. Hence the company ensures that the raw materials used in the production process are of high and superior quality. Building the fans of the products is necessary for positioning and promotion. The customer target and segmentation also plays an essential role for deciding the fans of the products and company (Jensen, 2016). The key competing factors of the company include distribution, packaging, advertising, evolution, price and integration. The key buying factors that encourage the customers to purchase the products are: Quality Safety reputation Certifications Visual aspect Stimulation capability Consumer trends Appearance Durability of the products After sale services The key success factors of the Lego group of companies is its brand name, availability, variety of products that it sells, innovation, brand and product design and the range of accessories. SWOT analysis Strengths: The technologies used at the industry for producing toys are advanced. This helps the company reduce the cost and time of manufacturing. The company has a good brand image and name in both national and international market. The logo of the brand is its main attraction. The consumer loves to consume the product of Lego group due to the quality that it supplies. The company is involved in providing a wide range of products that includes toys, sport games, video games, construction games and other electronic games and products. It should concentrate on increasing its products and diversify its products on online gaming and videos and outdoor sports. The company has its own brand retail stores and an online retailing website. Establishment of its own store will help the organization attract more customers and achieve competitive advantage. The company has its own innovation team that is a team of four members. This helps the company create its worn design and a creative product according to the need of consumers. The company works in collaboration and coordination where the departments are allowed to meet and discuss business ideas. The products help in expanding the education and knowledge of children. It is an iconic brand that provides goods that are of superior quality. The product portfolio is strong. The theme parks by Lego group are a great tourist attraction. The supply chain is efficient. The management of the organization is creative and also its leadership style (Findinge et al., 2013). Weakness The prices of the toys made by Lego group are high due to the raw materials that it uses in its production process. The products that are manufactured by Lego group only attract men and not women. This leads to weak segmentation of the market. The cost of production is high as the company has to pay hefty prices for getting the permission for licensing the media characters. The market for toys is limited in the industry. The main concern is with then limitation of products and brand name. The rise in the competition reduces the market share of the companies. The use of technology is limited. The scope for business innovation is limited due to old establishment of the company. Outsourcing of the product is costly than concentrating on inmate teams. Capital investment is high. Opportunities The Lego group has an opportunity to expand in the international market. Since its requires less capital investment and also the Lego brand is established and famous expanding its business in international market will be an easy task for the organization. The customers of the Lego brand are spread all over the countries. So it will not be difficult for the organization to establish a new consumer market in countries. Growth of the middle class in the developed countries is beneficial for the toy company as it gives an opportunity for the business to expand. The company has an opportunity to diversify its products in other market segments as well. The promotion techniques help the company expand its product to other market segments. Rise in use of technology and advancement of technology is beneficial for the organization. Diversification and promotion can help the company penetrate in new markets. Threats The main threat is from the rise in the number of competitors. The number of competitors is rising that is reducing the market share of the organization. Reduction in the purchasing power of customers will reduce the demand for the products. Digitalization of the world will reduce the demand for toys. Children now a days are more interested in using internet and online games and videos rather than playing with toys. This puts a threat on the company. For this it is advisable that Lego group should launch online games and videos for children that attracts them. It has threats from internet and outdoor games. People are showing more interest on the outdoor activities such as Olympics, badminton and cricket that is making the toys losse its importance. Conclusion The concentration of the Lego group should be on the brand retail stores and online retail stores that it has established. Management of its supply chain channel is also necessary for the timely delivery of the product to the concerned consumers. The focus of the organization is on quality and product innovation. Hence the organization uses various advanced techniques to create innovation and creative products that are attractive for children. Branding is technique of creating a unique brand image of the product or the organization in the entire market or the industry to achieve competitive advantage. The tagline of Lego that says What is Best is Best indicates that the primary focus of the organization is on developing a superior quality brand. This is so done to attract more customers. The organization can use techniques such as involvement of celebrity in promotion of advertisements to attract customers. While launching the toy of a particular character the organization can organi ze stage programme depicting the characters to attract children to purchase the product. Expansion of the Lego group of company is essential to create valuable brand awareness among the target group of customers. The company should diversify its range of products and concentrate more on outdoor games to achieve large economies of scale and competitive advantage. Creating a unique brand image is necessary in the world of competition that can be creates by using various techniques of packaging, distribution, promotion and branding. Lego Company should concentrate on expanding its business. The toys that are made by the company only attract boys. Hence, it is recommended that the company should concentrate on making more toys that attracts girls and women. This includes Barbie dolls, characters of power puff girls and many more items that are an attraction to girls. The organization should capture the opportunities available to them and utilize it for its benefit. Since it has an opportunity to use advanced technologies that are cost saving and also time saving it should us e more of that. Promotion of brands will also help the company create its own brand name. use of social media and internet is recommended for the promotion of products and service that the Lego group provides. References Andersen, P. H., Kragh, H., Lettl, C. (2013). Spanning organizational boundaries to manage creative processes: The case of the LEGO group.Industrial Marketing Management,42(1), 125-134. Antorini, Y. M., Muiz Jr, A. M., Askildsen, T. (2012). Collaborating with customer communities: Lessons from the LEGO Group.MIT Sloan Management Review,53(3), 73. Dinnie, K. (2015).Nation branding: concepts, issues, practice. Routledge. Findinge, C. P., Lehmann, J., Elmi, A., Kjr, L. L., Kristensen, D. E., Breum, A. S., From, P. (2013). The LEGO Group: B135. Hadida, A. L. (2013). Let your hands do the thinking! Lego bricks, strategic thinking and ideas generation within organizations.Strategic Direction,29(2), 3-5. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. 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